• What’s your goal?
• Who’s your audience? Are you sure?
• What’s the plan? How are you going to accomplish this?
• What technology should you use?
• How will your audience be informed?
• Why will anyone care?
• How will you define success? What is the expectation?

These are critical questions that need to be answered before any initiative is started. We provide guidance and processes that will lead you to valid answers and informed decisions.

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