Lead-Generating Email Campaign for Modern Group
Arc Intermedia successfully created and implemented an HTML email marketing campaign to reach targeted consumers during a six week period, generating leads and sales for client, Modern Group, a leading national distributor of forklift and construction equipment. Modern Group needed a partner to fully plan and execute an HTML email marketing campaign that would generate [...]
Read MoreEntrepreneurs Unplugged
I’m a member of Philly Startup Leaders, which is an all volunteer, grassroots organization that unites isolated entrepreneurs into a network of ambitious leaders who inspire, energize, and empower each other. While it’s widely held that Silicon Valley is the capital of technology startups and dot com success stories, don’t underestimate Philadelphia. This city has [...]
Read MoreGoogle’s Interest-Based Advertising
As a website owner and marketing agency for several others, I employ Google’s AdSense service to automatically supply advertising on them. It’s a good service, especially as a backup to my primary ad serving vendors for inventory that doesn’t get filled. By the way, I’m a big fan of many of Google’s services and admire [...]
Read MoreEnterprise-Level, International Reaching, Website
Arc Intermedia provided careful strategy for a dual-sided website for Oxford Immunotec which can be viewed at www.oxfordimmunotec.com. Oxford’s new FDA approved tuberculosis blood test, T-SPOT.TB, proven to be more accurate and effective than the traditional TB skin tests (TST), is the first of many products Oxford Immunotec hopes to promote via their new website. [...]
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