8 Key Components for Lead Capture Pages
Ready to launch a new ad campaign in hopes of generating sales leads? If you want to maximize your results, drive them to a carefully developed lead capture page.
Read MoreMLB All-Star Game: Let’s Make it Count!
Next month is Major League Baseball’s All-Star game with all its pageantry and side shows. Wouldn’t it be great if actually meant something?!?!
If you give it meaning, they will come.
Read MoreSelling via Email
“Selling” via email for initiatives such as event registration, limited time offers and contests, requires a sensitivity to frequency and timing. The inevitable question always is, “How many times should we send?” Here’s our approach.
Read MoreA Word to the Graduates
It’s graduation time again which reminds me of a seminar I participated in for students at Villanova and surrounding universities to discuss the outlook for career opportunities in the advertising, public relations and interactive industries. Here are some words of wisdom I shared with them.
Read MoreWhy No Email Signature?!?
Are you one of “those” people? An email signature is more than you think. See what you’re missing.
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