Exposure
Direct Mail Campaigns
There’s a “hands-on” aspect to direct mail that still makes it a highly effective tool for generating sales. And research has shown that when it’s combined with an online component, response rates can increase substantially.
However, it requires targeting the proper demographic with an engaging message and design, and leveraging postal regulations to work within your budget.
Arc Intermedia has a track record of developing direct mail campaigns that produce desirable response rates and ROI. Whether your mailer takes the form of a custom, dimensional package, a kit, or a postcard, we can oversee the entire process from planning and design to production.
Our strategic relationships enable us to competitively print, fulfill and mail campaigns that consist of millions of pieces. For direct mail assignments, we offer:
- Strategy, design concepts, and production
- Copywriting
- Photography
- Promotional items
- 3-D construction
- Research and purchase of targeted mailing list
- Coordination of postal regulations
- Printing and mailing
- Response cards
- Development of online, landing pages or microsites
